Media Strategist

Job Summary

A company is looking for a Media Strategist to lead the development of integrated, full-funnel paid media strategies.

Key Responsibilities

• Lead client communications related to media strategy and performance, simplifying complex concepts into actionable insights
• Translate insights into media strategies by synthesizing research, performance data, and market signals
• Develop full-funnel, multi-channel media strategies and prioritize target audiences based on growth potential

Required Qualifications

• 4-6 years of experience in media strategy, planning, buying, and/or activation
• Proven ability to prioritize audiences and connect media decisions to business outcomes
• Experience defining KPIs and guiding optimization strategies
• Ability to explain complex media concepts in clear language for client education
• Bachelor's degree and/or an equivalent combination of education and relevant experience