Medicare Advantage Marketing Manager
Job Summary
Seeking a strategic and data-driven Medicare Advantage Marketing Manager, this full-time remote position will manage growth marketing initiatives, leveraging AI to develop personalized and compliant campaigns that enhance member engagement and drive membership growth.
Key responsibilities
- Develop strategic marketing plans and integrated omnichannel campaigns across various platforms
- Leverage artificial intelligence to enhance marketing performance and implement predictive models for optimization
- Lead end-to-end marketing campaigns, ensuring alignment with business objectives and compliance with regulations
Required qualifications
- Bachelor's degree in Marketing, Business, Communications, Healthcare Administration, or related field
- 5-7+ years of progressive marketing experience, with 3-5+ years in Medicare Advantage or healthcare marketing
- Experience leading integrated marketing campaigns and managing external agencies
- Strong project management and advanced analytical capabilities
- Excellent executive communication skills
Complete Job Description
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