Member Lifecycle Marketing Associate

Job Summary

A company is looking for a Member Lifecycle Marketing Associate to manage and optimize member communications.

Key Responsibilities

• Manage day-to-day operations of the member lifecycle program, including project workflows and stakeholder communication
• Ensure quality assurance across email, SMS, and push channels by collaborating with Marketing Operations
• Analyze performance data to contribute to ongoing improvements in lifecycle marketing efforts

Required Qualifications

• 1-3 years of experience in lifecycle, email, or marketing roles, preferably in B2C health benefits or regulated consumer tech
• Experience with campaign setup, testing, and email production workflows, including familiarity with CRM tools
• Ability to organize and analyze performance data using tools like Tableau or Google Sheets/Excel
• Comfortable using project tracking systems such as Airtable, Asana, or Jira
• Familiarity with email marketing tools and complex segmentation or personalization logic