Meta Ads Growth Marketing Expert

Job Summary

To support an upcoming curriculum development project, a mid-to-senior level Meta Ads Growth Marketing Expert will work remotely on a freelance basis, leading the review and enhancement of a five-course specialization focused on performance marketing and Meta advertising best practices.

Key responsibilities

• Conduct thorough reviews of course outlines and scripts to ensure logical flow, accuracy, and alignment with Meta advertising standards
• Participate in live alignment calls to validate content and provide feedback on course structure and quality
• Perform final reviews in the Coursera staging environment to ensure factual accuracy and completeness of interactive components

Required qualifications

• 5+ years of hands-on experience in paid social, performance marketing, or digital advertising strategy
• Proven expertise with Meta Ads Manager and familiarity with direct response campaign optimization
• Experience in agency, e-commerce, or multi-market advertising environments focused on revenue growth
• Active access to Meta advertising tools and a strong understanding of current platform features
• Ability to evaluate content for clarity and appropriateness for entry-to-mid career marketing professionals