Meta Ads Performance Marketing Specialist

Job Summary

A company is looking for a Meta Ads Performance Marketing Specialist to enhance their online acquisition efforts.

Key Responsibilities

• Manage digital advertising campaigns on various platforms, primarily Meta, and support acquisition strategies for both B2B and B2C
• Oversee campaign execution, including ad briefs, content review, setup, monitoring, optimization, and reporting
• Analyze campaign performance against KPIs and collaborate with teams to improve growth projects and strategies

Required Qualifications

• 3+ years of experience in Online Acquisition Marketing
• Strong experience managing Meta Ads campaigns
• Experience with TikTok or YouTube campaigns is a plus
• Proven track record of impacting conversion, retention, and revenue metrics
• Hands-on experience with digital marketing tools and reporting systems