Meta Ads Specialist

Job Summary

A company is looking for a Paid Social Ads Marketing Manager.

Key Responsibilities

• Plan, execute, and optimize advertising campaigns on Meta's platforms
• Monitor and analyze campaign performance using various analytics tools
• Collaborate with internal teams to align campaign objectives and execution

Required Qualifications

• 3+ years of experience managing Meta Ads for a digital business, preferably subscription-based B2C
• Familiarity with Meta's advertising policies and best practices
• Understanding of B2C app business metrics like CPA, AOV, LTV, and CTR
• Experience with media advertising platforms such as Google Ads, YouTube, or TikTok is a plus
• Ability to generate new ideas and test innovative approaches