Meta Ads Subject Matter Expert

Job Summary

Seeking a mid-to-senior-level Paid Social / Performance Marketing Practitioner, the contracted Subject Matter Expert (SME) will work remotely to lead the review and enhancement of curriculum content for a Coursera specialization titled Scale Campaign Performance with Meta Advantage+, ensuring accuracy and engagement across three course checkpoints.

Key responsibilities

• Review program outlines and attend alignment calls to validate content structure and flow
• Conduct in-depth reviews of course scripts to ensure tone, depth, and accuracy align with established standards
• Perform final reviews in the Coursera staging environment, validating interactive components and ensuring factual accuracy

Required qualifications

• 5+ years of hands-on experience managing large-scale Meta Ads campaigns
• Deep familiarity with Meta Ads Manager and the Advantage+ product suite
• Live active access to Meta Ads Manager and related tools
• Experience in Ecommerce, mobile app growth, or performance marketing agency environments
• Ability to evaluate content suitability for entry-to-mid career marketing analysts