Meta Social Media Marketing Expert

Job Summary

Seeking a Subject Matter Expert in Meta Social Media Marketing for a remote, contracted position, the professional will validate curriculum content, ensure real-world relevance, and advise on essential skills and portfolio artifacts for a new professional certificate program.

Key Responsibilities

• Review and validate job responsibilities and required skills outlined in the Job Task Analysis for accuracy and relevance
• Participate in alignment calls to discuss findings and consensus on curriculum scope
• Provide insights on industry-standard certifications, tools, and emerging trends to keep the curriculum current

Required Qualifications

• Hands-on experience managing Meta advertising campaigns using Ads Manager and Business Manager
• Strong knowledge of Meta's Campaign Ad Set hierarchy and AI-driven targeting features
• Experience with creative testing frameworks and platform-specific content formats
• Ability to analyze KPIs and integrate Meta data with GA4 for reporting
• Experience running A/B tests and understanding incrementality/lift measurement