Mobile Marketing Lead

Job Summary

A company is looking for a Mobile Marketing Lead to drive their mobile marketing strategy and manage various marketing channels.

Key Responsibilities

• Drive mobile marketing strategy and manage SMS, Push Notification, and Inbox Messaging channels
• Define customer contact strategies and deliver personalized, cross-channel customer experiences
• Manage campaign planning, reporting, and optimization for mobile marketing efforts

Required Qualifications

• Bachelor's degree in marketing
• 8+ years of marketing experience, specifically in SMS and Push Notification marketing
• Experience managing enterprise-level mobile marketing channels
• Proficiency in Salesforce Marketing Cloud
• Familiarity with Adobe and Tableau for reporting purposes is preferred