Mobile Marketing Lead

Job Summary

A company is looking for a Mobile Marketing Lead, Growth Marketing.

Key Responsibilities

• Manage and execute Global App Store Optimizations, including in-App events and keyword refinement
• Drive the testing roadmap and manage the non-transactional push notification program
• Collaborate with cross-functional teams to develop and execute effective Mobile Marketing programs

Required Qualifications

• Proven experience in managing mobile marketing programs with a focus on optimization
• Experience with Mobile Measurement Partners (MMPs) and developing measurement solutions
• Ability to analyze data and derive actionable insights related to marketing activities
• Familiarity with analytics tools such as Excel, Google Sheets, and SQL
• Strong stakeholder management skills and ability to thrive in a fast-paced environment