Mobile Paid Media Manager

Job Summary

A company is looking for a Manager, Paid Media (Mobile).

Key Responsibilities

• Execute and optimize mobile app acquisition campaigns across various platforms for enterprise clients
• Manage budgets, pacing, and daily performance of app install campaigns while serving as a mobile activation point of contact for clients
• Monitor performance metrics, troubleshoot issues, and collaborate with internal teams to meet client goals

Required Qualifications

• 2+ years of digital marketing experience, with at least 1 year in a client-facing role
• Hands-on experience with Apple Search Ads, Google UAC, and similar mobile acquisition channels
• Familiarity with mobile measurement partners (MMPs) and mobile attribution concepts
• Strong understanding of mobile KPIs and app install media buying tactics
• Highly detail-oriented and organized, with the ability to manage multiple priorities