Mobile User Acquisition Specialist
Job Summary
Driving data-driven user acquisition initiatives, the project-based Mobile User Acquisition Specialist will manage and optimize paid user acquisition campaigns across major mobile networks while working remotely.
Key responsibilities
- Lead the launch, management, and scaling of user acquisition campaigns across platforms like Google UAC, Apple Search Ads, and Facebook
- Optimize app unit economics by analyzing key metrics to improve LTV, CAC, and user retention
- Autonomously allocate and manage user acquisition budgets to meet or exceed revenue goals
Required qualifications
- Proven experience in optimizing app unit economics
- Practical experience with Google UAC, Apple Search Ads, and Facebook
- Strong knowledge of mobile attribution, particularly with AppsFlyer and SKAdNetwork
- Ability to conceptualize creative growth ideas and collaborate with designers
- Upper-intermediate (B2) level of English; proficiency in Russian is preferable
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