Multicultural Content Strategist

Job Summary

A company is looking for a Multicultural Content Strategist and Copywriter to manage high-volume performance marketing content for a diverse portfolio of brands.

Key Responsibilities

• Own all copywriting for major client campaigns in both English and Spanish
• Drive multicultural and bilingual strategy across regional and market-level campaigns
• Collaborate with media partners and art directors on concepting and campaign development

Required Qualifications

• 7+ years of copywriting experience, particularly in an agency environment
• Fluent bilingual writer (English/Spanish) capable of creating original content in both languages
• Deep understanding of U.S. Hispanic markets and cultural nuances
• Experience writing across various channels and formats, including digital and broadcast
• Strong portfolio showcasing both brand/campaign-level work and high-volume executional writing