Multicultural Healthcare Copywriter

Job Summary

A company is looking for a Copywriter (multicultural healthcare) to communicate with multicultural audiences and create persuasive, conversion-focused copy.

Key Responsibilities:

• Write copy that directly communicates with customers through a multicultural lens
• Ensure work product is authentic, inclusive, and supports diversity and inclusion
• Create engaging calls to action and adapt writing to different audiences

Required Qualifications:

• 5+ years' experience as a direct response copywriter in an agency setting or professional services organization
• Experience in multicultural, health-focused urban, Black, and Spanish-speaking markets
• Established relationships with key client stakeholders
• Expertise in Direct-To-Consumer (Performance) advertising
• Proficiency in Adobe Creative Suite, MS Word, Figma, and Jira