National Consumer Strategy Director

Job Summary

Results-driven and strategic, the full-time salaried National Consumer Strategy Director will be responsible for delivering consumer growth and revenue expansion across a national product portfolio, optimizing the consumer lifecycle from acquisition to monetization while working in a virtual environment.

Key Responsibilities

• Own accountability for consumer growth, revenue, retention, and lifetime value across national products
• Design and scale lifecycle strategies that improve conversion, frequency, engagement, and long-term value
• Define and lead a unified growth strategy across owned channels and paid media

Required Qualifications

• Bachelor's degree in marketing, Business Administration, or a related discipline; master's degree preferred
• 10+ years of experience in consumer strategy, audience development, or digital marketing
• Proven success in monetizing content through building audience and/or subscriptions
• Strong analytical skills and experience with data-driven decision-making
• Excellent communication, leadership, and stakeholder management abilities