New Jersey Licensed CRM Manager

Job Summary

A company is looking for a Regional CRM Manager (Casino & Sportsbook).

Key Responsibilities:

• Develop and execute targeted CRM campaigns to boost retention and player lifetime value in the US market
• Plan and manage lifecycle, promotional, and engagement campaigns tailored to casino and sportsbook players
• Analyze customer behavior and campaign performance to optimize future strategies for both casino and sportsbook audiences

Required Qualifications:

• Experience working with the US gaming market and familiarity with licensing requirements
• 1-2 years of experience in a CRM role, preferably within the gambling or online gaming industry
• Hands-on experience with CRM systems like Optimove, Symplify, Salesforce Marketing Cloud, or similar platforms
• A solid understanding of customer segmentation, campaign performance analysis, and retention strategies
• Experience working with both casino and sportsbook products is a strong advantage