New York Licensed Lifecycle Marketing Director

Job Summary

A company is looking for a Senior Lifecycle Marketing Manager.

Key Responsibilities

• Lead the end-to-end lifecycle strategy and automation roadmap
• Build logic-driven journeys across Klaviyo, Attentive, PostPilot, Braze/Airship, or similar platforms
• Design and run A/B tests, optimizing open rate, CVR, RPR, and LTV

Required Qualifications

• 6+ years in retention/lifecycle marketing, ideally in DTC, eCommerce, or app-based environments
• Proven success scaling personalized multi-channel journeys
• Deep knowledge of platforms like Klaviyo, Attentive, PostPilot, and ideally Braze or Airship
• Strong analytical mindset with experience in RFM, churn prediction, and event-driven logic
• Comfortable building systems that integrate CRM, CDP, and data warehouse insights