New York User Acquisition Manager

Job Summary

Reporting to the Head of User Acquisition, the full-time remote New York User Acquisition Manager will own and optimize paid social and in-app advertising campaigns, driving growth strategies and collaborating with creative and data teams to enhance overall performance.

Key responsibilities

• Manage and optimize advertising campaigns across paid social and in-app channels, focusing on growth strategies and KPI tracking
• Collaborate with creative teams to develop and test effective ad creatives based on performance data
• Analyze campaign performance and provide insights to internal teams and stakeholders while staying informed about industry trends and new advertising tactics

Required qualifications

• Bachelor's degree in Marketing, Business, or a related field
• 4+ years of experience in building and optimizing Paid Social and App channels (e.g., Meta, TikTok, Snap)
• Strong analytical skills with a solid understanding of data-driven decision-making and performance metrics
• Experience using AI tools for process automation and strategic media decisions
• Proficient in Excel, Meta Ads Manager, and data visualization tools