Newsletter Growth Manager

Job Summary

A company is looking for a Newsletter Growth Manager to drive audience engagement and growth across multiple B2B newsletters.

Key Responsibilities

• Design and execute scalable organic list-building strategies and optimize acquisition channels
• Optimize subscriber acquisition touchpoints and conduct A/B tests to enhance conversion rates
• Develop retention strategies in collaboration with editorial teams to improve subscriber engagement and lifetime value

Required Qualifications

• Proven experience in growing newsletter audiences organically
• Strong understanding of lead magnets, referral programs, and list-building funnels
• Experience in designing and improving signup flows and onboarding journeys
• Solid grasp of email marketing tools and customer journey tools
• Highly analytical with a focus on funnel performance and engagement KPIs