Nurse Practitioner Marketing Lead

Job Summary

Leading the marketing strategy for the Nurse Practitioner audience, the full-time remote Segment Marketing Lead will own the marketing performance across the customer journey, guiding a team and collaborating with channel experts to drive engagement and growth.

Key Responsibilities

• Own and evolve the marketing strategy for the Nurse Practitioner segment, aligning customer needs with business goals
• Build a deep understanding of the Nurse Practitioner audience through research, market trends, and campaign performance
• Lead integrated marketing plans across various channels while using data to prioritize opportunities and improve performance

Required Qualifications

• 7+ years of B2C marketing experience with a track record of leading multi-channel growth programs
• Experience owning strategy for a defined customer audience and being accountable for measurable results
• Strong understanding of digital acquisition and lifecycle marketing
• Experience managing and developing teams while creating accountability and supporting growth
• Bachelor's degree in marketing, business, healthcare administration, or a related field, or equivalent practical experience