Off-Page SEO Specialist

Job Summary

Owning the off-page SEO function end to end, the full-time Off-Page SEO Specialist will manage link building, digital PR, partnerships, and citation strategies while working remotely or in a hybrid setup, focusing on enhancing Firecrawl's authority across various platforms.

Key responsibilities

• Develop and execute strategies for link building, digital PR, and partnerships to enhance off-page SEO
• Implement GEO strategies to increase Firecrawl's visibility in LLMs and track citation effectiveness
• Monitor and report on brand mentions, backlinks, and referral traffic to assess the impact of off-page initiatives

Required qualifications

• 5+ years of experience in SEO with a strong focus on off-page strategies
• Proven track record of building backlinks and executing digital PR campaigns
• Experience with GEO and understanding of LLM citation tracking
• Strong outreach skills with a history of successful relationship-building in the SEO field
• Data literacy, with the ability to analyze backlink data and measure SEO impact on traffic and signups