Omnichannel Marketing Specialist

Job Summary

A company is looking for an Omnichannel Marketing Specialist responsible for enhancing student engagement across multiple marketing and enrollment channels.

Key Responsibilities

• Collaborate with departmental leaders to design and optimize engagement strategies and processes
• Analyze student experience across various channels and make recommendations for optimization
• Develop and utilize reporting systems to track performance metrics and improve conversion rates

Required Qualifications

• Bachelor's degree in business administration, marketing, information technology, computer science, or a relevant field
• 3-5 years of experience in Salesforce ecosystem platforms and marketing or enrollment/admissions
• Experience in managing upper-funnel engagement strategies and cross-functional project delivery
• Strong analytical skills with the ability to provide insights and recommendations based on performance data
• Experience in higher education and technology-driven enterprises preferred