Omnichannel Strategist

Job Summary

A company is looking for a Director, Omnichannel Strategist (Life Sciences).

Key Responsibilities

• Partner with stakeholders to define omnichannel engagement strategies aligned to business goals
• Translate strategies into actionable program blueprints and orchestrate campaigns across various channels
• Define KPIs and measurement frameworks for omnichannel programs and drive continuous improvement

Qualifications

• Bachelor's degree in Marketing, Business, Analytics, or related field; advanced degree preferred
• 5-7 years of experience in digital marketing, customer engagement, or omnichannel planning, preferably in healthcare or life sciences
• Strong knowledge of business intelligence tools: Tableau, Power BI, Qlik
• Experience with data-driven persona development and journey design validated by research
• Hands-on experience with orchestration platforms and proficiency with social and search tools