Online Campaign Manager

Job Summary

A company is looking for a Small Business Online Campaign Manager to drive online marketing initiatives for small business customers.

Key Responsibilities

• Launch and optimize lifecycle programs for small business customers, focusing on maximizing online revenue
• Coordinate with cross-functional teams to implement multi-channel marketing programs and explore new traditional media channels
• Measure and report on key performance metrics to track the success of marketing initiatives

Required Qualifications

• 6+ years of experience in a lifecycle marketing role, preferably targeting small business customers
• Strong proficiency in data analysis tools such as Google Analytics and Tableau
• Experience in executing email marketing and traditional direct-to-consumer campaigns
• Proven track record of meeting growth targets in a fast-paced environment
• Experience with subscription-based products is highly preferred