Online Enrollment Strategist

Job Summary

Driving strategic growth for online programs, the remote Director of Online Enrollment Strategy will lead integrated enrollment, marketing, and student experience projects while serving as a trusted advisor to clients, developing data-driven solutions for online program recruitment and student engagement.

Key responsibilities

• Lead on-site and virtual client engagements focused on online program recruitment and enrollment marketing
• Deliver comprehensive performance narratives by synthesizing multi-channel data and client enrollment insights
• Oversee cross-disciplinary efforts across enrollment, digital marketing, and student engagement to achieve holistic online enrollment results

Required qualifications

• Bachelor's degree in a related field
• Minimum of 4 years of experience in online education, enrollment, or admissions at a higher education institution
• Experience with digital advertising, SEO, CRM tools, or enrollment platforms is a plus
• Proven success in leading online program enrollment and marketing projects with measurable results
• Exceptional understanding of the student journey and ability to optimize engagement and conversion