Online Marketing Manager

Job Summary

Leading marketing strategy and execution for online programs, the full-time Online Marketing Manager will manage asset development, budget oversight, performance analytics, and collaborate with cross-functional teams in a remote setting.

Key responsibilities

• Develop and implement comprehensive marketing strategies to drive leads and inquiries for online programs
• Analyze campaign performance and optimize marketing efforts based on data insights and market research
• Collaborate with faculty and staff to understand target audiences and enhance marketing initiatives

Required qualifications

• Bachelor's degree in marketing or a related field
• 4+ years of experience in marketing or a related field
• Proven experience in digital marketing, budget management, and performance analytics
• Strong understanding of attracting specific target audiences and managing marketing campaigns
• Experience with A/B testing and collaborating across large organizations