Online Media Relations Lead

Job Summary

A company is looking for an Online News and Media Lead to manage press outreach and relationships with news media influencers.

Key Responsibilities

• Monitor news and trends related to animal liberation to identify outreach opportunities
• Initiate and maintain relationships with reporters and news influencers across various social media platforms
• Research and coordinate news-driven story ideas that promote animal liberation messages

Required Qualifications

• 3 to 5 years of experience in media relations, journalism, or digital PR
• Strong interest in news and public discourse with the ability to identify newsworthy stories
• Knowledge of social media platforms and best practices for engaging news influencers
• Experience with engagement tools like Sprout Social or Muck Rack
• Demonstrated knowledge of animal liberation issues and campaigns