Online Media Specialist

Job Summary

Focused on building and maintaining relationships with media influencers and journalists, the full-time Online Media Specialist will manage press outreach across various social media platforms, representing campaigns and generating media coverage while working remotely.

Key responsibilities

• Initiate and maintain relationships with reporters and news influencers across social media platforms to enhance campaign visibility
• Research and coordinate pitches that promote animal liberation messages and generate media coverage for PETA's campaigns
• Stay current with social media trends and news influencers to identify new outreach opportunities and adapt strategies accordingly

Required qualifications

• Minimum of five years of professional experience in social media
• Proven success in fostering engagement and analyzing outreach effectiveness
• Strong knowledge of X, Substack, Instagram, TikTok, and YouTube, including best practices for contacting news influencers
• Demonstrated track record of successful strategic projects that increased outreach and influence
• Thorough knowledge of animal liberation issues and campaigns, along with support for PETA's philosophy