Operational Strategist

Job Summary

A company is looking for a Strategist (Operational) based on the US East Coast.

Key Responsibilities

• Develop end-to-end campaign strategies, including audience profiling and content formats
• Utilize data to inform creative direction and measurement frameworks for campaign success
• Engage with clients to present strategic recommendations and evolve campaign strategies based on feedback

Required Qualifications

• 3-4 years of experience in strategy, planning, insights, or branded content, preferably in the creator or beauty space
• Deep knowledge of platform behaviors and content formats across TikTok, Instagram, and YouTube
• Strong understanding of TikTok culture and audience behavior
• Experience with performance metrics and making data actionable
• Exceptional brief-writing and storytelling skills, with a strong client presence