Outbound Marketing Specialist

Job Summary

A company is looking for an Outbound Marketing Specialist to manage and optimize B2B outbound marketing programs.

Key Responsibilities

• Own the execution and optimization of B2B email marketing programs to drive pipeline and revenue
• Build and optimize prospect nurture programs aligned with marketing goals
• Monitor campaign performance and provide insights for improvement

Qualifications

• 2-3+ years of experience in B2B email or lifecycle marketing, preferably in SaaS or marketplace environments
• Proven experience in driving demand generation outcomes from outbound marketing
• Hands-on experience with Hubspot
• Working knowledge of lifecycle marketing and nurture strategy
• Ability to collaborate cross-functionally with various teams