Outreach Coordinator
Job Summary
To support the growth of programs, the full-time Outreach Coordinator will execute outreach strategies, manage lead pipelines, and coordinate promotional activities remotely to generate client interest and enhance program enrollment.
Key responsibilities:
- Research and identify prospective eligible programs/groups for outreach
- Build and execute multi-touch outreach campaigns using CRM and marketing platforms to generate and qualify new client leads
- Track and report on outreach and campaign performance metrics, recommending adjustments based on performance trends
Required qualifications:
- Bachelor's degree in Marketing, Business, Communications, or a related field
- 2-5+ years of experience in digital marketing, demand generation, or marketing operations, preferably in a SaaS or EdTech environment
- Experience using marketing automation platforms such as HubSpot, Marketo, or similar
- Proficiency in managing outreach pipelines and CRM records
- Basic knowledge of HTML/CSS for email and landing page formatting
Complete Job Description
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