Paid Acquisition Manager

Job Summary

A company is looking for a Manager of Paid Acquisition to lead their paid media strategy and optimize growth initiatives.

Key Responsibilities

• Oversee and optimize a multi-million-dollar budget across various digital channels
• Lead paid media strategy and collaborate with external agencies for execution and performance tracking
• Translate performance metrics into actionable creative briefs and optimize product feeds for better visibility

Required Qualifications

• 5+ years of experience in DTC growth or performance marketing, preferably in fashion/apparel e-commerce
• Expertise in GA4, attribution tools, and e-commerce platforms like Shopify or Magento
• Demonstrated use of AI tools to enhance workflow and creative output
• Ability to manage complex data sets and translate them into actionable strategies
• Experience with CRM/Email platforms and feed management tools