Paid Ads Manager

Job Summary

To support audience growth and revenue generation, the full-time remote Paid Ads Manager will plan, execute, and optimize paid ads campaigns across various platforms, managing budgets and analyzing performance to enhance engagement and reduce reliance on third-party reach.

Key responsibilities

• Plan, schedule, and execute paid ads campaigns across platforms such as Meta, LinkedIn, and YouTube, ensuring alignment with objectives and budgets
• Manage paid ads budgets and optimize campaigns to achieve cost-efficiency and revenue targets
• Analyze campaign performance and produce insights, including cost-per-acquisition comparisons and channel effectiveness reporting

Required qualifications

• Experience managing paid ads campaigns on platforms like Meta, LinkedIn, and Google Ads
• Strong understanding of digital marketing metrics, including CPC, CPA, CTR, and ROI
• Experience with campaign budget management and performance optimization
• Knowledge of UTM tracking and digital attribution principles
• Experience using analytics and reporting tools