Paid Ads Specialist

Job Summary

A company is looking for a Paid Ads Specialist to support home improvement services through performance marketing.

Key Responsibilities

• Launch, manage, and optimize paid campaigns on Meta and Google
• Monitor performance and improve key metrics such as CPL, CPA, and ROAS
• Run A/B tests across creatives, copy, and targeting while managing budgets

Required Qualifications

• 2+ years of experience in Meta Ads and/or PPC (Google Ads, Bing)
• Strong analytical and data-driven mindset
• Experience in lead generation and performance marketing
• Understanding of funnels, targeting, and retargeting
• Experience with the U.S. market is preferred