Paid Advertising Specialist

Job Summary

A company is looking for a Paid Advertising Specialist to manage and optimize paid advertising campaigns for patient enrollment in clinical trials.

Key Responsibilities

• Developing and executing high-performing paid advertising campaigns across multiple platforms
• Monitoring performance and making data-driven optimizations to improve ROI
• Analyzing campaign data to identify trends, insights, and opportunities

Required Qualifications, Training, and Education

• Proven experience managing and optimizing paid campaigns, particularly on Meta (Facebook/Instagram)
• Experience with middle-of-funnel optimization, including landing pages and conversion flows
• Strong analytical skills to work with data and make informed decisions
• Ability to collaborate effectively in a remote, global team environment
• Motivation to contribute to meaningful work in health and medical research