Paid Advertising Specialist

Job Summary

A company is looking for a Paid Advertising Specialist to manage and optimize paid advertising campaigns for clinical trial participant recruitment.

Key Responsibilities

• Developing and executing high-performing paid advertising campaigns across multiple platforms
• Monitoring performance and making data-driven optimizations to improve ROI
• Collaborating with internal teams to ensure alignment with campaign and study objectives

Required Qualifications, Training, and Education

• Proven experience managing and optimizing paid campaigns, particularly on Meta (Facebook/Instagram)
• Experience in middle-of-funnel optimization, including landing pages and conversion flows
• Strong analytical skills for identifying trends and making informed decisions
• Ability to work effectively in a remote, cross-functional team environment
• Motivation to contribute to health and medical research initiatives