Paid Advertising Strategist

Job Summary

A company is looking for a Paid Advertising Strategist to lead the development and optimization of cross-channel advertising campaigns.

Key Responsibilities

• Lead development of advertising strategy across multiple platforms including Google, LinkedIn, Meta, and Bing
• Translate business objectives into multi-channel paid media plans and implement effective targeting and messaging strategies
• Analyze results using reporting tools to drive recommendations and ensure campaign attribution and data integrity

Required Qualifications

• 2-5 years of experience in digital advertising strategy and execution
• Advanced proficiency in Google Ads, LinkedIn, Meta, and Bing Ads
• Experience with ABM platforms like 6Sense and RollWorks
• Strong analytical skills with experience in Google Analytics and reporting frameworks
• Proficiency with A/B testing and campaign tracking in Google Tag Manager