Paid Advertising Strategist

Job Summary

Owning the execution and growth of paid advertising campaigns, the full-time remote Paid Advertising Strategist will manage client budgets, optimize performance across various platforms, and provide strategic insights to drive business success.

Key responsibilities:

• Full ownership of performance marketing via paid social and paid media platforms like Meta Ads, LinkedIn Ads, and Google Ads
• Lead campaign optimizations and manage client budgets while communicating strategy and performance insights internally and to clients
• Execute performance reporting and facilitate collaboration with team specialists to enhance campaign effectiveness

Required qualifications:

• 2-3 years of digital marketing experience, with 1-2 years in an agency setting
• Minimum 2 years of experience in Direct Response marketing, particularly in E-Commerce or Lead Generation
• Hands-on experience with Search Engine Marketing and campaign development processes
• Proficiency in Google Analytics and Microsoft Office Suite
• Strong understanding of full-funnel marketing and the role of paid media within it