Paid Marketing Analyst

Job Summary

A company is looking for a Paid Marketing Analyst to support and optimize paid media efforts across various platforms.

Key Responsibilities

• Monitor, analyze, and report on paid campaign performance across multiple channels
• Identify trends and opportunities within campaign data to inform optimization strategies
• Create dashboards and reporting templates to track performance metrics

Required Qualifications

• Hands-on experience with paid media campaigns (search, social, and display)
• Strong grasp of marketing metrics (CPC, CPA, CTR, ROAS)
• Proficiency with tools such as Google Ads, Meta Ads Manager, and Google Analytics
• Experience working with large datasets and conducting performance analysis
• Bonus: Familiarity with SQL, Python, or data visualization tools