Paid Marketing Specialist

Job Summary

A company is looking for a Paid Marketing Specialist to execute and optimize paid media programs for a B2B audience.

Key Responsibilities

• Drive strategy to improve lead quality, cost-per-lead, and conversion rates
• Create compelling ad copy and select relevant imagery for campaigns
• Manage day-to-day execution of paid acquisition across key digital channels

Required Qualifications

• Bachelor's degree in Marketing, Business, Communications, or a related field
• 3+ years of experience in performance marketing, specifically within B2B and digital health
• Expertise in Google Ads and LinkedIn Campaign Manager
• Strong understanding of LTV and multi-touch attribution
• Ability to thrive in a fast-paced startup environment