Paid Media Analyst

Job Summary

A company is looking for an Analyst, Paid Media to support the growth and optimization of its paid media portfolio.

Key Responsibilities

• Monitor daily performance across various platforms and inform budget adjustments to meet efficiency targets
• Maintain and upgrade weekly performance trackers, analyzing data to explain performance trends
• Conduct routine QA of conversion tracking and audience lists to ensure data integrity

Required Qualifications

• 4+ years of hands-on experience in marketing analytics, specifically in Paid Search and Paid Social
• 1+ years of experience with data modeling using SQL, Python, or similar languages
• Strong understanding of digital marketing metrics and attribution modeling
• Bachelor's degree in Marketing, Mathematics, Economics, or a related field preferred
• Proficiency in Looker and Amplitude is a strong plus