Paid Media Analyst

Job Summary

As a remote Paid Media Analyst, the candidate will strategize, implement, optimize, and monitor paid media campaigns across various platforms to exceed client goals and expectations while analyzing data to enhance campaign performance.

Key responsibilities

• Create, manage, and optimize paid media campaigns on platforms such as Google, Bing, and Meta
• Analyze campaign performance and implement strategies to improve results while tracking and reporting metrics
• Communicate campaign insights and recommendations effectively to internal and external stakeholders

Required qualifications

• 1-2 years of paid media experience in an agency environment
• Client-facing experience, including communication of campaign updates
• Experience with performance reporting tools like Looker Studio or NinjaCat
• Basic to intermediate Microsoft Excel skills for data analysis and reporting
• Strong organizational skills with the ability to manage multiple projects and deadlines