Paid Media Analyst

Job Summary

Working remotely in a full-time capacity, the Paid Media Analyst will manage client campaigns across various paid media platforms, oversee budget management, track performance metrics, and provide analytical insights and recommendations for account optimizations.

Key responsibilities:

• Research and understand client businesses, products, and competition to inform media strategies
• Manage and actualize paid media plans while tracking performance metrics across multiple client accounts
• Onboard new client accounts and campaigns, and conduct profile management and audits on various digital platforms

Required qualifications:

• Bachelor's degree preferred, or relevant experience considered
• 4-6+ years of experience in paid search or paid social advertising
• Proficiency in executing campaigns within Google Ads, Bing Ads, and Facebook Business Manager
• Experience in digital agency settings and familiarity with Google Analytics
• Advanced Excel skills and proficiency in Microsoft Office Suite