Paid Media Analyst

Job Summary

Seeking a skilled Paid Media Analyst, the full-time remote position will manage, optimize, and report on paid media campaigns for clients in the legal sector, driving traffic and conversions through various platforms.

Key responsibilities:

• Create, manage, and optimize paid media campaigns on platforms like Google, Bing, and Meta
• Monitor campaign pacing and report performance metrics with strategic recommendations
• Conduct keyword research and collaborate with team members to implement innovative strategies

Required qualifications:

• 1-2 years of paid media experience in an agency environment
• Familiarity with paid media platforms such as Google Ads and Bing Ads
• Experience in the legal marketing field preferred
• Ability to translate campaign metrics into actionable recommendations
• Understanding of lead generation funnels and conversion optimization