Paid Media Analytics Specialist

Job Summary

A company is looking for a Paid Media Analytics professional to drive data-driven decisions in their marketing strategies.

Key Responsibilities

• Analyze performance across all paid marketing channels, focusing on metrics like CAC, ROAS, and conversion quality
• Identify actionable insights and collaborate with the Growth Marketing team to optimize spend and targeting
• Design and lead testing agendas to assess the impact of upper-funnel investments and build predictive models for advanced bidding strategies

Required Qualifications

• 7+ years in marketing analytics roles
• Experience with analytical scripting languages (SQL, Python) and understanding of statistical methods and experimentation
• Experience with App Based Marketing, Paid Social, and Paid Search platforms
• Strong drive and sense of ownership to autonomously manage analysis and projects
• Experience with platforms such as GA4 is a plus