Paid Media Automation Manager

Job Summary

A company is looking for a Paid Media & GTM Automation Manager to join their Digital Channels team.

Key Responsibilities

• Plan, execute, and optimize paid media programs across various channels to drive brand awareness and demand capture
• Build and maintain a dynamic scoring model for account and contact-level intent
• Orchestrate scalable outreach sequences and manage the campaign lifecycle, including performance reporting

Required Qualifications

• 5-7 years of experience in B2B SaaS digital marketing or paid media roles
• Hands-on experience with paid search and paid social campaigns, particularly on LinkedIn
• Familiarity with GTM automation tools such as Clay, HeyReach, or n8n
• Experience with intent data providers like 6sense or Bombora
• Strong interest in data analytics and the ability to interpret performance signals