Paid Media Buyer

Job Summary

Strategically planning and executing paid media campaigns, the full-time remote Paid Media Buyer will optimize performance across Meta Ads, Google Ads, Twitter Ads, and LinkedIn Ads while collaborating with the marketing team to enhance lead generation efforts.

Key responsibilities

• Plan, execute, and optimize paid media campaigns across various platforms
• Analyze campaign performance, focusing on cost per conversion and total conversions
• Continuously test and refine creatives, ad copy, targeting, and bidding strategies to improve ROAS

Required qualifications

• Proven experience managing paid media campaigns across Meta, Google, Twitter, and LinkedIn
• Strong analytical skills with a track record of reducing cost per conversion while increasing lead volume
• Deep understanding of audience targeting, conversion tracking, and ad creative best practices
• Experience with A/B testing, funnel optimization, and attribution modeling
• Ability to work independently and take ownership of paid media performance