Paid Media Consultant

Job Summary

A company is looking for a Paid Media & Growth Marketing Consultant.

Key Responsibilities

• Own and optimize paid media campaigns focusing on both single-purchase and subscription product growth
• Develop strategies for subscription prospect engagement and refine retargeting approaches
• Manage the digital media agency, ensuring alignment with business goals and driving campaign performance

Required Qualifications

• Proven experience in performance marketing and paid media across acquisition channels
• Technical proficiency in pixel implementation, event tracking, and data passing
• Strong analytical skills to translate data into actionable optimizations
• Experience managing and directing a media agency relationship
• Background in subscription brand experience is preferred