Paid Media Director

Job Summary

To drive strategic direction and elevate client experiences, the full-time Paid Media Director will manage paid media strategies across key channels, lead client engagement, and foster cross-functional collaboration while working in a hybrid environment.

Key responsibilities

• Define and evolve the Paid Media strategy for Enterprise & Mid Market campaigns to ensure exceptional performance
• Lead campaign planning, activation, and optimization, providing guidance to Senior Paid Media Managers
• Collaborate with various teams to deliver integrated media solutions that drive client growth and address complex strategic challenges

Required qualifications

• Proven experience in developing and executing paid media strategies across multiple channels
• Strong background in measurement frameworks, including attribution models and incrementality testing
• Experience in new business development and crafting media strategies for client proposals
• Leadership experience in managing teams and driving accountability for performance outcomes
• Familiarity with emerging channels such as YouTube, CTV, and retail media strategies