Paid Media Growth Manager

Job Summary

Seeking an entrepreneurial Paid Media & Influencer Growth Manager for a part-time remote contract role, this position will manage and optimize paid media campaigns on Meta and Google Ads, drive customer acquisition, and transition into a full-time Marketing Director role within 90 to 120 days.

Key responsibilities

• Directly manage and optimize paid media campaigns on Meta and Google Ads to achieve performance targets
• Design and execute targeted email marketing flows and newsletters for retention marketing
• Lead the marketing department and develop comprehensive growth strategies upon transitioning to the Marketing Director role

Required qualifications

• Proven experience managing high-performing Meta ad accounts with strict profitability targets
• Working knowledge of Google Ads, including Search, Shopping, and Performance Max channels
• Understanding of digital marketing economics such as customer acquisition cost (CAC) and lifetime value (LTV)
• Experience sourcing and managing user-generated content (UGC) for performance ad creatives
• Ability to analyze data trends and focus on metrics that impact net revenue